StopBadware has created the Ads Integrity Alliance to stop bad actors and spammers Anti-malware non-profit organization StopBadware announced on Thursday that it has launched its Ads Integrity Alliance, a new initiative to protect users from bad ads.
The alliance, which members include Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau, was formed to maintain trust in online ads.
StopBadware says while ad industry leaders have been working to protect users from bad ads, including those that deliver malware, direct users to scams, or try to sell counterfeit goods.
The Ads Integrity Alliance will support these efforts by allowing leaders to combine expertise and raise standards for ad integrity.
Web hosting providers have worked with StopBadware on other projects, including its partners’ forum, which is described as an ongoing conversation among industry leaders and security experts to make the Internet safer. Most recently, DreamHost announced that it would provide funds and forensic intelligence to support StopBadware’s efforts in identifying websites distributing malware.
“The Ads Integrity Alliance is a natural extension of StopBadware’s mission to make the Web safer by combating badware,” Maxim Weinstein, StopBadware executive director said in a statement. “No one can address Internet-scale threats on their own, so we’re bringing together industry leading organizations to tackle the problem collaboratively.”
The alliance will specifically work on developing and sharing definitions, industry policy recommendations, and best practices. It will also serve as a platform for sharing information about bad actors, similar to how StopBadware prevents the spread of malware.
The Ads Integrity Alliance members will also share relevant trends with policymakers and law enforcement agencies. This kind of collaboration is something that industry leaders have done in recent months through organizations like Stop Hosting in which the hosting industry talked to policymakers about why SOPA and PIPA would be a detrimental force to the industry.
“Bad ads, such as those that facilitate malware distribution or deceive users, diminish the online user experience and threaten trust in the web,” Eric Davis, global public policy manager at Google said in a statement. “The Ads Integrity Alliance will serve as a forum for us to work together to protect users from bad ads and strengthen trust in the advertising ecosystem.”
According to a Google blog post, last year Google alone disabled more than 130 million ads and 800,000 advertisers that violated its policies on its and partners’ sites, such as ads that promote counterfeit goods and malware. It says that when it shuts down one bad actor, the scammer often simply tries to advertise elsewhere.
Talk back: Do you have experience with bad ads on the sites that you host? Do you think this alliance will help? Let us know in a comment.
Nicole Henderson writes full-time for the Web Host Industry Review where she covers daily news and features online, as well as in print. She has a bachelor of journalism from Ryerson University in Toronto, and has been writing for the WHIR since September 2010. You can find her on Twitter @NicoleHenderson.
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